Official Account
Whether you manage an online marketplace, an offline retail shop, or you’re looking to reach mobile users in new and exciting ways, a WeChat Official Account lets you engage consumers like never before. With access to hundreds of millions of active WeChatters, plus the ability to connect through rich, interactive messaging, WeChat makes it easy to grow your audience and connect with today’s mobile world.
Success Stories
Promote your offline business online
An Official Account lets offline businesses get online quickly to expand their reach, grow their audience and attract new customers with exclusive promotions, offers and more.
Connect directly with TV viewers
Using rich, interactive content such as online polls and scratch cards, WeChat provides engaging ways interact with TV viewers, right from their mobile devices.
Fuel your ecommerce sales
Whether you’re selling a product or promoting an online coupon, Official Accounts provide new ways to interact directly with users and convert them into customers.
Want to apply? Here's how
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Introduce yourself. Just send a quick email to OA@wechat.com with a brief introduction of your organization. We’ll reply with a confirmation email asking for a few more quick details. Send us the completed questionnaire and you’re almost done. Once your information is verified, we’ll open your account so you can start reaching out to all those new customers.
Already have an Official Account? Download our Official Account guidebook